AREB

American Rebel Holdings, Inc. operates as a branded safes and personal security products company targeting the American patriotic consumer market. Headquartered in Myrtle Beach, South Carolina, the company designs, manufactures, and markets a range of products including home and personal safes, personal protection equipment, and branded apparel and accessories. AREB's product portfolio centers on its American Rebel brand, which features American-flag-themed designs and patriotic messaging appealing to conservative and Second Amendment-supporting consumers. The company distributes its safes and security products through e-commerce channels, retail partnerships, and direct-to-consumer sales platforms. In recent years, American Rebel has expanded beyond its core safe business to include branded beverages and lifestyle products, aiming to build a comprehensive lifestyle brand around its patriotic positioning. The company operates as a small-cap enterprise in the consumer goods sector, competing against established safe manufacturers while carving out a niche market segment. AREB has pursued growth through brand extension strategies and partnerships with retailers seeking products that resonate with patriotic-minded customers. The company positions itself at the intersection of personal security needs and lifestyle branding, differentiating through its distinctive American-themed aesthetic and messaging that targets a specific demographic segment of the U.S. consumer market.