ATAT

Atour Lifestyle Holdings operates a rapidly growing chain of lifestyle hotels across China targeting business travelers, young professionals, and leisure guests seeking distinctive accommodations combining comfort, design, and experiential offerings beyond basic lodging services. Headquartered in Shanghai, Atour positions its hotels as upscale midscale properties featuring contemporary design aesthetics, common spaces encouraging social interaction, complimentary breakfast and afternoon tea, fitness facilities, and 24-hour libraries curated with books and reading spaces creating differentiated guest experiences. The company operates approximately 800 hotels across 200 Chinese cities under multiple brand extensions including flagship Atour Hotels emphasizing lifestyle amenities, Atour S Hotels providing compact efficient accommodations in high-density urban locations, and Atour X Hotels incorporating local cultural elements reflecting regional characteristics. Atour's business model combines owned and leased properties representing minority of locations with franchise agreements comprising majority of portfolio, collecting initial franchise fees plus ongoing royalties based on room revenues while franchisees bear capital investment and operating expenses. The company maintains centralized operational systems including proprietary reservation platforms, mobile applications enabling digital check-in and service requests, and loyalty programs encouraging repeat bookings particularly among business travelers requiring consistent experiences across locations. Atour reported rapid revenue growth approaching RMB 2 billion with improving profitability as mature hotels achieve strong occupancy rates and operational leverage. The company completed its initial public offering on NASDAQ in November 2022 raising capital supporting new hotel developments, technology platform enhancements, and geographic expansion including potential international markets. Recent initiatives include expanding higher-tier Atour Premium brand targeting affluent travelers, developing extended-stay concepts serving relocating professionals and medical tourism guests, and enhancing retail offerings selling lifestyle products including bedding, aromatherapy, and curated goods through in-hotel shops and e-commerce channels.