BBWI

Bath & Body Works, Inc. is a leading specialty retailer of body care, home fragrance, and personal care products operating stores throughout the United States, Canada, and internationally. The company designs, manufactures, and sells body lotions, shower gels, fragrance mists, candles, soaps, sanitizers, and home fragrance products under the Bath & Body Works brand. Following the 2021 separation from Victoria's Secret, Bath & Body Works operates as an independent public company focused exclusively on its namesake brand. The company is known for its frequent new product introductions, seasonal collections, and signature fragrances including popular scents like Japanese Cherry Blossom and Warm Vanilla Sugar. Headquartered in Columbus, Ohio, Bath & Body Works operates hundreds of stores and a growing e-commerce business with strong brand loyalty and repeat purchase patterns. The company benefits from vertical integration in product development, manufacturing, and distribution. Bath & Body Works faces competition from mass retailers, luxury brands, and e-commerce pure plays while navigating changing consumer preferences and retail industry dynamics. The company continues to invest in digital capabilities, store experiences, and product innovation.