BC

Brunswick Corporation is a global leader in marine recreation, designing, manufacturing, and marketing boats, marine engines, and related products and services. The company's portfolio includes leading boat brands such as Boston Whaler, Sea Ray, Bayliner, and Lund, along with Mercury Marine propulsion systems and parts. Brunswick also produces fitness equipment through its Life Fitness brand serving commercial and consumer markets. Founded in 1845 as a carriage manufacturer, the company has evolved through numerous business transformations to focus on marine recreation and fitness. Headquartered in Mettawa, Illinois, Brunswick benefits from its integrated marine business model combining boats and propulsion systems with strong distribution and aftermarket support. The company has completed strategic portfolio management including the spinoff of its bowling businesses and acquisition of boat brands to strengthen its market positions. Brunswick faces cyclical demand patterns tied to consumer confidence and economic conditions but has demonstrated resilience through product innovation and market leadership. The company continues to invest in electric propulsion technologies, digital experiences, and operational efficiency.