BROS

Dutch Bros Inc. is a drive-through coffee chain operating in the western and southern United States, offering specialty coffee beverages, energy drinks, teas, and other beverages. The company differentiates through its energetic customer service culture, Dutch Bros Rewards loyalty program, and menu featuring customizable drinks including flavored lattes, blended "Rebel" energy drinks, and proprietary Dutch Bros products. Founded in 1992 by brothers Dane and Travis Boersma in Oregon, Dutch Bros has built a cult-like following through enthusiastic service, community involvement, and a differentiated brand. The company operates primarily through company-owned drive-through locations with a growing franchise network. Headquartered in Grants Pass, Oregon, Dutch Bros went public in 2021 and has been rapidly expanding its footprint into new markets across the United States. The company benefits from strong unit economics, high customer loyalty, and favorable drive-through format. Dutch Bros faces competition from Starbucks, Dunkin', and regional coffee chains, along with challenges from scaling operations, labor costs, and maintaining culture during rapid growth. The company continues to invest in new store development, digital capabilities, and operational excellence.