CARS

Cars.com Inc. operates automotive marketplaces connecting car shoppers with sellers, primarily through its flagship Cars.com website and mobile applications. The company provides digital marketing solutions, website services, lead generation, and software to automotive dealers and manufacturers. Cars.com offers consumers car listings, research tools, reviews, pricing information, and resources for buying and selling vehicles. The company generates revenues from dealer subscriptions, advertising, and software services. Founded in 1998 as a joint venture and headquartered in Chicago, Illinois, Cars.com has evolved from classified listings to comprehensive digital automotive marketplace. The company serves thousands of dealer customers through its platform enabling inventory merchandising, lead management, and customer engagement. Cars.com faces intense competition from Autotrader (owned by Cox Automotive), CarGurus, Carvana, and vertical search engines driving consumers directly to dealer websites. The company has experienced dealer customer losses and competitive pressures on pricing. Cars.com continues to invest in product innovation, dealer value propositions, data and analytics, and customer acquisition to strengthen its competitive position in automotive digital marketing.