CDLX

Cardlytics, Inc. is a digital advertising platform that operates a purchase intelligence network, leveraging consumer transaction data to help marketers identify, reach, and influence customers. Headquartered in Atlanta, Georgia, Cardlytics partners with financial institutions to access anonymized purchase data from millions of bank customers. The company's platform analyzes this transaction data to enable merchants to deliver targeted advertising and offers through digital banking channels. Cardlytics' native bank channel advertising allows marketers to reach consumers at the point of inspiration in their banking apps, where they are already engaged with their finances. The company's products include Cardlytics Marketing Platform for brands and agencies, and consumer-facing rewards programs like BankAmeriDeals and Chase Offers. Cardlytics operates in the United States and United Kingdom, serving thousands of marketers across various industries. The company's business model is based on performance marketing, typically earning revenue when consumers make purchases after viewing offers through its platform.