CIA

Citizens, Inc. is a holding company providing life insurance products and services primarily focused on U.S. Hispanic and international markets. The company underwrites and sells life insurance and final expense products through its subsidiaries, serving middle-income consumers requiring affordable coverage. Citizens operates through Life Insurance and Home Service Insurance segments, offering ordinary whole life insurance, endowments, and annuities. The company distributes insurance through independent agents, direct marketing, and home service distribution. Founded in 1969 and headquartered in Austin, Texas, Citizens has focused on underserved market segments including Spanish-speaking populations in the United States and consumers in Latin America and Asia. The company faces challenges from declining international operations, agent retention and recruitment difficulties, regulatory requirements, and competitive insurance markets. Citizens has experienced operational difficulties, financial volatility, and strategic challenges in recent years. The company operates with a relatively small scale compared to major life insurance companies. Citizens continues to focus on its core U.S. life insurance operations while managing a legacy international portfolio and pursuing strategic improvements.