CLX

The Clorox Company is a consumer products company manufacturing and marketing cleaning, disinfecting, laundry, and household products sold primarily in North America. The company's portfolio includes brands such as Clorox bleach and disinfecting products, Pine-Sol cleaners, Glad trash bags, Kingsford charcoal, Fresh Step cat litter, Burt's Bees natural personal care, Brita water filtration, and Hidden Valley dressings. Clorox operates through segments including Health and Wellness, Household, Lifestyle, and International. Founded in 1913 and headquartered in Oakland, California, Clorox has built leading market positions through brand strength, innovation, and marketing excellence. The company experienced extraordinary demand during COVID-19 for disinfecting products but has since normalized. Clorox faced a significant cybersecurity attack in 2023 causing operational disruptions and financial impacts. The company benefits from strong brand equity, essential household products, and consistent cash generation. Clorox faces intense competition from Procter & Gamble, private label brands, input cost inflation, and retail concentration. The company continues to invest in brand building, innovation, operational recovery from cyber attack, and strategic growth initiatives.