DEO

Diageo plc is one of the world's largest producers of spirits and a leading premium drinks company, with a portfolio including Johnnie Walker, Smirnoff, Baileys, Tanqueray, Guinness, Captain Morgan, and many other iconic brands. The company produces, distills, brews, bottles, and distributes spirits, beer, and wine globally across scotch, vodka, rum, gin, tequila, and other categories. Diageo operates in over 180 countries serving consumers in bars, restaurants, retail stores, and duty-free channels. Founded through the 1997 merger of Guinness and Grand Metropolitan and headquartered in London, England, Diageo has built one of the most valuable portfolios in the alcohol beverage industry. The company emphasizes premiumization, emerging market growth, innovation, and marketing excellence. Diageo benefits from iconic brands with centuries of heritage, global distribution, marketing capabilities, and favorable long-term spirits consumption trends. The company faces regulatory restrictions, health concerns affecting alcohol consumption, competitive markets, geopolitical challenges, and economic sensitivity. Diageo continues to invest in brand building, premiumization, emerging markets, and tequila to drive organic growth while maintaining operational excellence and shareholder returns.