DG

Dollar General Corporation operates discount retail stores offering consumables, apparel, home products, and seasonal merchandise primarily in small town and rural America. The company operates thousands of stores across the United States, targeting value-conscious consumers with everyday low prices on household essentials. Dollar General offers groceries, snacks, health and beauty products, cleaning supplies, basic apparel, home décor, and seasonal items. The company emphasizes convenience, value, and accessibility serving lower and fixed-income consumers in underserved markets. Founded in 1939 and headquartered in Goodlettsville, Tennessee, Dollar General has built the largest small-box discount retail chain in America through aggressive store expansion and operational execution. The company benefits from defensive business model, essential product mix, convenient store locations, low-cost operations, and underserved rural market focus. Dollar General has delivered consistent comp growth and new store productivity. The company faces competition from Dollar Tree, Walmart, discount grocers, and online retailers, along with inflation pressures affecting customers, wage and operating cost increases, and self-help operational challenges. Dollar General continues to expand, improve merchandising, enhance private label offerings, and drive operational initiatives.