DLX

Deluxe Corporation provides technology-enabled solutions serving small businesses and financial institutions. The company provides business checks, forms, marketing services, web services, data analytics, fraud prevention, and payment solutions. Deluxe serves small businesses with marketing, promotional products, payroll services, and business services, while providing financial institutions with check printing, fraud prevention, treasury management, and customer acquisition solutions. Founded in 1915 as a check printer and headquartered in Shoreview, Minnesota, Deluxe has transformed from traditional check printing toward technology-enabled solutions as check usage has declined. The company has invested in payments, data, cloud services, and marketing technologies through acquisitions and organic development. Deluxe faces secular headwinds from declining paper check usage, competitive markets, the need to transform its business model, and integration challenges from acquisitions. The company has experienced revenue pressures and profitability challenges amid business transformation efforts. Deluxe continues to focus on small business and financial institution customer needs, technology solutions, data and analytics, payment services, and operational improvements while navigating difficult secular trends and working toward sustainable growth and profitability.