DRCT

Direct Digital Holdings, Inc. is a digital advertising and marketing services company providing programmatic advertising solutions. The company operates through its subsidiaries including Colossus SSP, a supply-side platform for publishers, and Orange142, a demand-side platform for advertisers. Direct Digital offers services including programmatic display, video, connected TV, and mobile advertising. The company serves both publishers looking to monetize their digital inventory and advertisers seeking targeted audience reach. Direct Digital focuses on mid-market clients and emphasizes transparency in digital advertising transactions.