ELF

e.l.f. Beauty is a cosmetics company offering a complete line of makeup, skincare, and beauty tools at accessible price points. The company sells its products through retailers including Target, Walmart, Ulta Beauty and its own e-commerce platform. e.l.f. has grown rapidly by combining trend-driven product innovation with value pricing and strong digital marketing. The brand emphasizes cruelty-free, vegan formulations and has built a loyal following among younger consumers through social media engagement.