FORR

Forrester Research, Inc. is an independent research and advisory firm that provides data, insights, and advice to help business and technology leaders accelerate growth through customer obsession. The company conducts research on technology's impact on business and consumers, offering guidance on topics including customer experience, digital transformation, marketing, sales, product management, and technology architecture. Forrester serves clients globally through research reports, consulting engagements, advisory services, events, and data products that help executives and professionals navigate technology-driven business change. The company's research methodology combines quantitative and qualitative analysis, drawing on data from surveys of consumers and business decision-makers, analyst expertise, and market analysis. Forrester serves clients across industries including financial services, healthcare, retail, technology, telecommunications, and government. The company is headquartered in Cambridge, Massachusetts.