GPRO

GoPro, Inc. designs, develops, and markets action cameras, mountable and wearable accessories, and subscription services for content creators and active lifestyle enthusiasts. Headquartered in San Mateo, California, the company was founded in 2002 and went public in 2014. GoPro's flagship HERO line of cameras captures high-definition video and photos in extreme conditions, serving athletes, adventurers, and content creators worldwide. The company generates revenue through hardware sales, its GoPro subscription service, and post-production software offerings. The subscription service, which has grown to over 2.3 million subscribers, provides cloud storage, camera replacement, and discounts on accessories while creating a recurring revenue stream. GoPro holds a leading position in the action camera market, though it faces increasing competition from smartphone manufacturers and other camera makers. In recent years, the company has focused on improving profitability through cost reductions, emphasizing its subscription model, and expanding its software capabilities with the Quik mobile editing app. GoPro sells its products through retailers globally, including Best Buy and Amazon, as well as through its direct-to-consumer website. The company employs approximately 900 people and has shifted its manufacturing primarily to third-party partners in Asia to maintain cost efficiency while focusing internal resources on design and innovation.