GROV

Grove Collaborative Holdings, Inc. operates as a direct-to-consumer platform specializing in sustainable household and personal care products. Headquartered in San Francisco, California, the company delivers eco-friendly essentials including cleaning supplies, personal care items, and household goods through a subscription-based model and à la carte purchases. Grove partners with established brands while also offering its own private-label products under names like Grove Co., Peach, and Superbloom. The company serves customers across the United States through its e-commerce platform and mobile application. Grove went public in June 2022 via a SPAC merger with Virgin Group Acquisition Corp. II, initially valued at approximately $1.5 billion. The company positions itself as a Certified B Corporation, emphasizing environmental sustainability through initiatives like carbon-neutral shipping and plastic-neutral operations. Grove has committed to eliminating single-use plastic from its product portfolio and supply chain by 2025. The business operates a fulfillment center network to support its delivery model and employs several hundred team members. In recent years, Grove has expanded its retail presence through strategic partnerships with major retailers including Target, allowing customers to purchase products in physical stores. The company faces competition from both traditional retailers expanding their sustainable product offerings and other digital-first consumer brands in the growing eco-conscious consumer goods market.