HELE

Helen of Troy Limited designs, develops, and markets a diversified portfolio of consumer products across multiple categories. Headquartered in Hamilton, Bermuda, with operational headquarters in El Paso, Texas, the company operates through three primary segments: Home & Outdoor, Health & Wellness, and Beauty. The company's portfolio includes well-known brands such as OXO kitchen tools and housewares, Hydro Flask insulated beverage containers, Honeywell air purification products, Vicks humidifiers and thermometers, PUR water filtration systems, Braun thermometers, Revlon hair care appliances, Hot Tools and Drybar styling products, and Curlsmith hair care. Helen of Troy employs approximately 2,000 people globally and distributes products through major retailers, online marketplaces, and direct-to-consumer channels across North America, Europe, Latin America, and Asia. The company has grown significantly through strategic acquisitions, including notable purchases of Hydro Flask in 2016, Drybar Products in 2020, and Curlsmith in 2021. Helen of Troy operates manufacturing and distribution facilities in the United States, Mexico, and China, while maintaining a predominantly asset-light business model through third-party manufacturing partnerships. The company generates annual revenue exceeding $2 billion and maintains a diversified customer base that includes mass-market retailers, drug store chains, warehouse clubs, specialty stores, and e-commerce platforms.