HOG

Harley-Davidson, Inc. manufactures and sells heavyweight motorcycles, related parts, accessories, and apparel through a global network of dealerships. Headquartered in Milwaukee, Wisconsin, the company was founded in 1903 and has become one of the most recognizable motorcycle brands worldwide. The company operates through two primary segments: Harley-Davidson Motor Company (HDMC), which includes the manufacture and sale of motorcycles under the Harley-Davidson and LiveWire brands, and Harley-Davidson Financial Services (HDFS), which provides financing and insurance programs to dealers and customers. As of 2024, Harley-Davidson sells motorcycles across multiple weight classes, including Touring, Cruiser, and Trike models, along with its electric motorcycle division, LiveWire. The company employs approximately 6,000 people and operates manufacturing facilities in the United States, Thailand, and Brazil. Harley-Davidson maintains a strong presence in North America while expanding internationally, with products sold in approximately 100 countries. Recent strategic initiatives include The Hardwire, the company's five-year strategic plan focused on desirability, strengthening its position in touring and large cruiser segments, growing ridership among younger and more diverse customers, and expanding its electric vehicle portfolio. The company generates revenue through motorcycle sales, parts and accessories, general merchandise, and financial services.